MARKETING CONCEPTS WHAT IS AN ACCOUNT MANAGER AND WHAT DO THEY DO? TRAVIS SCOTT IS THE KING OF BRAND DEALS. WHY EA SPORTS HAS TO CREATE BUYER PERSONAS FOR VIDEO GAMES. HOW SNAPCHAT IS USING ITS NEW PRODUCT, SPOTLIGHT. LEBRON JAMES JOINING THE LAKERS INCREASED BRAND AWARENESS. JETSMARTER’S GROWTH & BUSINESS MODEL ISSUES. THE POWER OF BRAND LOYALTY WITHIN BUSINESS. HOW COMPANIES USE AUDIENCE-BASED ADVERTISING. DID KOBE BRYANT INVEST IN THE BODY ARMOR SPORTS DRINK? WHAT DOES B2B SELLING MEAN FOR A COMPANY? WHAT IS BENEFIT SEGMENTATION WITHIN MARKETING? HOW DOES A COMPANY START CO-BRANDING A PRODUCT? WHAT MAKES A COMPANY A STARTUP VENTURE? HOW TERRY ROZIER MASTERED B2C SELLING. HOW DOES A BUSINESS PICK ITS TARGET AUDIENCE? WHAT IS BUNDLE PRICING WITHIN FASHION? HOW DOES A COMPANY DECIDE PRODUCT MARKET FIT?
