What Is The Objective?

I grew up playing and watching the game of Football, the one you actually kick with your feet 99.9% of the time. Playing and watching were not enough for me. When I got started on video games, FIFA felt natural. I only played one mode: Career mode. I selected a team in English Football League Two, three divisions below the Premier League, and it was usually Milton Keynes Dons F.C. My personal objective was to build a quality team that can get promoted to the Premier League. 

I would send out scouts to non-popular locations to find the best technical talent. The outcome would be a team that is made up of versatile players, and I just have to play each game decently. 

What does this have to do with investing? The foundation of any investing goal, plan or strategy is having a clear objective of what one seeks to achieve.

Are you looking for income? Risk diversification? Exposure to factors i.e. value, size or momentum? Wherever or however you choose to deploy your money, craft an objective. It can only help with your decision trees.

Lastly, this is not investment advice, just musings on the importance of objectives.